Social Media and Unreasonable Beauty Standards

Image Credit: Morphe

How about we have a conversation on social media and unreasonable beauty standards?

As women, we grow up internalizing cues on how to be.

How to behave, how to look, how to be a good wife, how to be a hands on mom, how to be a good employee, how to be a good boss and the list is in exhaustive .

Being a woman is tough.

Being a 21st century woman is tough and the struggle to be a perfect woman is tougher!

This struggle is more amplified in this generation than in any other generation because of the emergence of social media.

Different projections of how to be, who to be and what to be abounds on varying social media platforms. The projection especially on beauty is alarming.

Social media has provided a platform for diverse representations of life and beauty is not left out.

From Kim Kardashian’s hour glass body to Chimamanda Adichie’s lustrious hair to Aishwarya’s pretty eyes to MonaLisa Chinda’s flawless skin, to Genevieve Nnaji’s luscious lips.

There is an intense display of ‘beauty’ everywhere you turn.

Different display of diverse beauty types on social media gives everyone the platform to find, identify and fit into their mold of beautiful. However, when one representation of beauty is promoted and enthroned as the benchmark for defining beautiful and encouraged overtly or un overtly to be aspired to as the mainstream idea of what beauty should be, a kind of pressure begins to build.

The pressure is not to be beautiful, because everyone is beautiful inherently; the pressure is to be THE beautiful social media endorses. The pressure is to measure up, to feel validated, to feel accepted. Failure to attain this standard of beauty leads to comparison, jealousy, resentment and in some cases depression.

What if we change the conversation?

What if we as engagers of social media start to think differently?

What if we as engagers of social media begin to use social media differently?

What if we engaged social media in promoting a new way of thinking?

What if we stop promoting one kind of beauty as the standard of what beauty should be and be defined by?

What if we stop promoting our kind of beauty as the only one true definition of beauty?

What if we change the conversation from you are not tall, curvy, slim, fair, dark enough to “how can you become a better version of your own kind of beautiful?”

What if we use social media as a tool to promote diversity in beauty and consciously decide to enthrone none as a standard?

What if we all just embrace our beauty and permit others to be their kind of beautiful?

What if we stop using social media as a tool for setting unreasonable standards of beauty and encouraging women to aspire to it?

A better, stressless and pressureless world it would be.


I believe so too.